Advance Trident is a proud national distributor of the world's best Marine Electronics and Power Products. We are proudly New Zealand family owned and have enjoyed over 25 years of successful trading history. All our products are backed up by our highly qualified service department and genuine manufacturers' warranties. Our sales and service teams are friendly, knowledgeable, and factory trained in the brands we sell. You can buy from us with confidence, knowing that you have expert support, service and warranty. We offer industry leading brands for navigation and fish finding, trim tabs, bow & stern thruster technologies, battery chargers, inverters, marine steering and much more.


Experience our showroom!

For a hands-on experience with live marine electronics, we welcome you to our showroom in Mt Wellington, Auckland. Purpose-designed for customer interaction, our showroom showcases the latest state-of-the-art marine and power products. Whether your interests lie with fishing, sailing, boating or if you are a caravan enthusiast, our experienced sales team can provide you a solution.


Our Service Department warranty peace of mind.

Our experienced full-time service team offers the reassurance of support for your products, including repairs and maintenance. We offer installation, service and system design for all of the brands we represent. All of our technicians are factory trained on our products. The products we sell are not parallel imported, so we offer a full factory warranty on all of our products.