Advance Trident - Press Release

Advance Trident Ltd, New Zealand distributors of quality marine electronics

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Press Release

Advance Trident Press Releases.

Advance Trident Brand Portfolio Strengthens

ADVANCE TRIDENT BRAND PORTFOLIO STRENGTHENS

Following the acquisition of Brunswick New Technologies marine electronics division earlier this year by the Navico group, Advance Trident Ltd (ATL) are close to signing heads of agreement with Navico confirming their appointment as the New Zealand distributor for the B&G, Eagle, Northstar and Simrad brands.

ATL TO DISTRIBUTE SIMRAD FISHERIES IN AUST

ATL TO DISTRIBUTE SIMRAD FISHERIES IN AUST

Simrad logo

Earlier this year it was announced that Advance Trident will distribute Simrad Fisheries Product throughout the Australian market.

NAVICO- ONE OF THE WORLDS LARGEST MARINE ELECTRONICS COMPANIES

NAVICO- ONE OF THE WORLDS LARGEST MARINE ELECTRONICS COMPANIES

New Logo

(September 1st, 2006) Today, one of the world?s largest companies in the development, production, marketing and sales of marine electronics comes to life, under the name of Navico. The launch of Navico is the ultimate result of the merger between Simrad Yachting AS and Lowrance Electronics Inc. The newly merged company will reach world wide revenues close to NOK 2 billion for 2006/USD 300 million. The company?s headquarters is located at Lysaker outside of Oslo, Norway and the total number of employees will be approximately 2.500, spread world-wide. Bringing it all together is new company owner Altor, a Nordic investment company.

B&G ANNOUNCES NEW DISTRIBUTOR IN NEW ZEALAND

B&G, the Performance Sailing Division of Simrad Yachting, the world’s leading marine electronics company, has appointed a new distributor in New Zealand. As of July 1st 2006, Advance Trident Limited (ATL), Auckland, is responsible for B&G distribution in New Zealand. ATL is taking over the distribution from Kiwi Yachting Consultants Ltd.
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ATL TO DISTRIBUTE SIDEPOWER THRUSTERS

ADVANCE TRIDENT LTD TO DISTRIBUTE SIDEPOWER THRUSTERS

From the 1^st of October 2006, Advance Trident Ltd will be responsible for the distribution, sales and support of the world leading Sidepower range of Bow and Stern Thrusters in New Zealand.

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