Advance Trident Ltd (ATL) specialises in the sales, support and distribution of world-leading marine electronics.

Why ATL is an industry leader in Marine Electronics:

  • Exclusive distributor for premium marine electronics - Proud distributor of industry leading brands- Among these are Simrad, B&G, Simrad Fishery, Side-Power, Intellian, Satcom, Cobra, Magnum Energy, Xantrex, Satcom, and others
  • State-of-the-art showroom – Visit us in our central location in Kingsland, Auckland, for a true hands-on experience with the latest marine electronics, including chartplotters/fishfinders, compasses, generators, VHF radios, autopilots and satellite communication
  • A family business – Advance Trident Ltd was founded in 1994 and is a family owned and operated business with a strong focus on leading technology and superior service.
  • Meeting our customers expectations – Our highly experienced staff specialise in providing electronic solutions tailor-made to owners’ needs, including design, installation, support and service
  • Nationwide dealer network – Our brands are represented through our extensive dealer network across New Zealand.
  • Service back up All of our brands are backed up by factory-trained technicians offering technical support and advice across our wide range of products.

Popular Recreational Marine Electronics

Fishfinders VHF Radios Bow Thrusters Satellite TV

Fishfinders from Simrad, B&G, Seiwa, JRC and more VHF radios from Cobra and Simrad Bow thrusters from Side-Power Satellite television products from Intellian
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Simrad 4G Radar

Redefining radar-based navigation and collision avoidance - 50% greater range and target detection than Broadband 3G Radar...



Simrad AP70
The AP70 and AP80 are cost effective, reliable and user-friendly heading control systems for all vessel types...

B&G Triton
High-end sailing electronics brand B&G has launched its new Triton instrument and autopilot range...

Simrad NSS Sport
Based on the highly-acclaimed Simrad NSE platform and developed with ease-of-use in mind for fishing, sailing and cruising...